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Hole Designations and Scoring System Announced for $1 Million Aon Risk Reward Challenge on the 2019 LPGA Tour

Exciting season-long challenge will highlight player decision-making and performance on the most strategically challenging holes

DAYTONA BEACH, Fla. and LONDON, Jan. 9, 2019 /PRNewswire/ -- The Ladies Professional Golf Association (LPGA) and Aon plc (NYSE: AON), a leading global professional services firm providing a broad range of risk, retirement and health solutions, today announced the hole designations and scoring system on the LPGA Tour for the Aon Risk Reward Challenge, an exciting new performance-based program that serves as Aon's opening chapter of a multi-year partnership with both the LPGA and PGA TOUR.

The season-long Aon Risk Reward Challenge will highlight the world's best professional golfers as they tackle the most strategically challenging holes across both the LPGA and PGA TOUR. The player from each Tour on top of the Aon leaderboard at the end of the regular season will each receive a $1 million prize.

Each week, Aon will bring golf fans an in-depth look at the carefully selected tournament challenge hole by providing an overview of the opportunity it presents, unique insights derived from data and analysis of past performances and recommended strategic approaches to provide an advantage. Fans will now be able to understand how players weigh the risk/reward decisions they face as they take on each hole and try to execute their desired game plan.

Aon Risk Reward Challenge on the LPGA Tour

As an example, the first of the LPGA Tour's five major championships - the ANA Inspiration - is played each year at Mission Hills Country Club in Rancho Mirage, Calif., and the designated Aon Risk Reward Challenge hole for 2019 is the 11th. This hole is a reachable par 5 as long as players can find the narrow fairway off the tee. Multiple pin placements vary the risk analysis on a green that is slightly elevated and surrounded by bunkers. Accuracy allied to a bold game plan and strategic insight is rewarded highly on this hole.

"Whether on the tee or reading the green, golfers are constantly looking for insights that give them an edge over the competition. We see clear parallels in how Aon advises clients, as our solutions are rooted in data and analytics that help them minimize volatility and maximize performance," said Andy Weitz, Chief Marketing Officer, Aon. "The same concept applies in golf, and we are excited to see how players develop strategies that help them understand the risk and realize the reward on each of the Aon Risk Reward Challenge holes."

"We worked diligently to create a strong stable of holes which would test the player's ability to think strategically each week," said Heather Daly-Donofrio, the LPGA's Chief Tour Operations Officer. "The line-up includes a wonderful mix of par-three, par-four and par-five holes, all with their own unique elements and challenges. We are excited to bring these holes to life for our fans and to see how the players navigate through them, particularly down the home stretch where four of the last five risk reward holes are par fives. The player who wins the first-place prize of $1 million will be the one who best factors all the elements and successfully executes her plan after weighing carefully whether the risk is worth the reward."

"I know that I speak for all the players at the LPGA when I say how excited we are for the opportunity to compete in the Aon Risk Reward Challenge this year and how proud we are that the prize for both the LPGA and PGA TOUR winner is an equal $1 million," said LPGA Tour Player, Lizette Salas. "Now that the scoring system and holes have been revealed, I am looking forward to analyzing them with my team to determine our optimal game plan!"

Aon Risk Reward Challenge Scoring System

The scoring system, identical on both the LPGA and PGA TOUR, is intuitive and produces a compelling risk/reward narrative throughout the season. The Aon Risk Reward Challenge takes the best two scores from every participating event a player competes in, ensuring that all play is counted and providing a small advantage to those that make the cut with the winner having the best average score to par across the season. Players must play a minimum of 40 rounds throughout the season. At the LPGA Tour's season-ending CME Group Championship, the winner will be awarded the prestigious Aon Trophy and a $1 million prize.

The Challenge will be run across regular season tournaments (36 PGA TOUR; 29 LPGA), with CBS Sports and The Golf Channel as official broadcast partners. The Aon Risk Reward Challenge will be brought to life through feature segments including weekly Challenge hole profiles and insights, player interviews and on-air commentary.

About Aon
Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance. Sign up for News Alerts to get information instantly. Follow Aon on Twitter and join the conversation on LinkedIn.

About the LPGA
The LPGA is the world's leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Teaching and Club Professionals directly impact the game through teaching, coaching and management.

The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women's Network and the LPGA Amateur Golf Association.

Follow the LPGA on its television home, Golf Channel, and on the web via Join the social conversation at, and, and on Instagram at @lpga_tour.

Click here to download a video explaining the scoring of the Aon Risk Reward Challenge.

Media Contacts:


Will Dunn


LPGA Tour:

Mark Lamport-Stokes


Aon Risk Reward Challenge:

George McNeilly



2019 Aon Risk Reward Challenge – LPGA Challenge Holes



Golf Course



Jan 17-20

Diamond Resorts Tournament of Champions presented by Insurance Office of America

Tranquilo Golf Club at Four Seasons Resort
Orlando, FL



Feb 14-17

ISPS Handa Women's Australian Open

The Grange Golf Club
Adelaide, South Australia



Feb 21-24

Honda LPGA Thailand

Siam Country Club, Pattaya Old Course
 Chonburi, Thailand



Feb 28- March 3

HSBC Women's World Championship

Sentosa Golf Club, Tanjong Course



Mar 21-24

Bank of Hope Founders Cup

Wildfire Golf Club at JW Marriott Phoenix Desert Ridge Resort
Phoenix, AZ



Mar 28-31

Kia Classic

Aviara Golf Club, Park Hyatt Aviara Resort, Carlsbad, CA



Apr 4-7

ANA Inspiration (Major)

Dinah Shore Tournament Course, Mission Hills Country Club,
Rancho Mirage, CA



Apr 17-20

Lotte Championship

Ko Olina Golf Club
Kapolei, Oahu, HI



Apr 25-28

Hugel-Air Premia LA Open

Wilshire Country Club;
Los Angeles, CA



May 2-5

LPGA MEDIHEAL Championship

Lake Merced Golf Club
Daly City, CA



May 23-26

Pure Silk Championship

River Course at Kingsmill Resort
Williamsburg, VA



May 30- June 2

US Women's Open (USGA) (Major)

Country Club of Charleston
Charleston, SC



June 7-9

ShopRite LPGA Classic presented by Acer

Bay Course, Stockton Seaview Hotel & Golf Club, Galloway, NJ



Jun 13-16

Meijer LPGA Classic for Simply Give

Blythefield Country Club, Grand Rapids, MI



Jun 20-23

KPMG Women's PGA Championship (Major)

Hazeltine National Golf Club
Chaska, MN



Jun 28-30

Walmart NW Arkansas Championship Presented by P&G

Pinnacle Country Club
Rogers, AR



July 4-7

Thornberry Creek LPGA Classic

Thornberry Creek at Oneida
Oneida, WI



July 11-14

Marathon Classic Presented by Dana

Highland Meadows Golf Club, Sylvania, OH



July 25-28

The Evian Championship (Major) 

Evian Resort Golf Club
Evian-les-Bains, France



Aug 1-4

AIG Women's British Open (Major)

Woburn Golf Club - Duke's Course
Milton Keyes England



Aug 8-11

Aberdeen Standard Investments Ladies Scottish Open

The Renaissance Club



Aug 22-25

CP Women's Open

Magna Golf Club
Aurora, Ontario, Canada



Aug 29-Sept 1

Cambia Portland Classic

Columbia Edgewater Country Club
 Portland, OR



Sept 26-29

Indy Women in Tech Championship driven by Group1001

Brickyard Crossing Golf Club

Indianapolis, IN



Oct 3-6

Volunteers of America Classic

Old American Golf Club
The Colony, TX



Oct 17-20

Buick LPGA Shanghai

Shanghai Qizhong Garden Golf Club
Shanghai, China



Oct 24-27

BMW Ladies Championship

LPGA International
Busan, Republic of Korea



Oct 31- Nov 3

Swinging Skirts LPGA Taiwan Championship

TaShee Resort & Country Club - New Course




Nov 8-10

TOTO Japan Classic

North Course, Seta Golf Club
Sjoga, Japan




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